Hong Kong’s dining scene has welcomed a new contender in the competitive Korean barbecue landscape with the arrival of The JEJU. Established by the popular Korean restaurant group “Bingo and Cook,” the brand has simultaneously launched three outlets across the city’s core districts—Mong Kok, Causeway Bay, and Central. The restaurant aims to differentiate itself through specialized culinary techniques, specifically its signature 168-hour low-temperature aged pork, served on custom volcanic stone grills.
A Focus on Authentic Flavors and Technique
The centerpiece of The JEJU’s menu is its dedication to pork preparation. The restaurant utilizes a rigorous aging process where the meat rests for 24 hours before being marinated for a full week in a proprietary blend of fruit and natural ingredients. This 168-hour maturation is designed to break down fibers, resulting in a softer texture and a distinct natural sweetness.
Complementing the meat quality is the cooking apparatus. The restaurant employs volcanic stone grills imported directly from Korea. This method harkens back to traditional cooking styles, allowing the porous stone to lock in meat juices while imparting a subtle, smoky mineral aroma that standard metal grates cannot achieve. Staff members manage the grilling process to ensure the heat and timing are precise, allowing diners to relax while their meal is prepared tableside.
Signature Dishes and Exclusive Offerings
The menu offers a variety of options ranging from hearty sets to premium cuts. The Jeju Black Pork Axe Chop (HKD 398) serves as a visual and gastronomic highlight, featuring a thick, bone-in ribeye cut known for its juiciness. For those seeking luxury, the Top Grade 1++ Hanwoo Beef Set (HKD 888) offers Korea’s highest-grade beef, complete with intricate marbling, accompanied by 600 grams of signature pork.
Specific branches feature exclusive items to cater to local tastes. The Central location offers a Mango Jeju Black Pork Neck dish (HKD 436) and a Soy Sauce Crab with Sea Urchin Rice (HKD 388), while the Causeway Bay branch provides a curated BBQ Gift Box (HKD 518) ideal for larger groups.
Grand Opening Promotions
To mark its Hong Kong debut, The JEJU has introduced limited-time promotional offers aimed at attracting early visitors.
- Free Signature Pork Belly: Diners ordering any set at the Mong Kok or Causeway Bay locations will receive a complimentary 150-gram portion of the signature aged pork belly.
- Buy-One-Get-One: The Causeway Bay branch is offering a buy-one-get-one-free promotion on its new Pork Soup Rice (Dwaeji-gukbap) series, presenting a cost-effective option for colleagues and friends during lunch hours.
Affordable Lunch Options
Beyond dinner service, the restaurant has rolled out accessible lunch menus across all three locations. Prices start at HKD 68 in Causeway Bay for the pork soup rice series, featuring six broth variations. The Central branch offers a Jeju-style Stone Pot Set starting at HKD 118, while the Mong Kok flagship provides a comprehensive BBQ lunch experience beginning at HKD 138, inclusive of drinks and soup.
Designed with an interior inspired by Jeju’s lava caves, The JEJU combines aesthetic ambiance with a focus on aged meats and traditional grilling methods. With its trio of opening promotions and location-specific menus, the brand positions itself as a notable new destination for Korean barbecue enthusiasts in Hong Kong.