Pizza enthusiasts in Hong Kong often face the quintessential culinary dilemma: how to sample a variety of toppings without ordering multiple pies. This March, The Pizza Project, the popular Roman-style neighborhood pizzeria under the Pirata Group umbrella, is solving this problem with the launch of its “Pizza alla Pala” series. This oversized, rectangular long pizza allows diners to curate a singular, massive slab featuring three distinct flavors of their choosing.
Running from March 1 to March 31, 2026, the promotion introduces the traditional Roman “paddle pizza” technique to the brand’s Central and Wan Chai outposts. Unlike the circular Neapolitan style, the alla Pala dough is hydrated and baked in a specialized oven, resulting in a signature crust that remains airy and soft on the inside while maintaining a distinct, golden crunch on the exterior. At a fixed price of HK$258, the three-in-one format is designed specifically for communal dining and social gatherings, offering a cost-effective way for groups to explore the brand’s creative menu.
A Customizable Canvas of Flavors
The hallmark of this seasonal offering is its versatility. Customers are invited to select any three toppings from the restaurant’s diverse à la carte menu to build their “dream trio.” For those seeking inspiration, the kitchen has highlighted several standout combinations that showcase their range of premium Italian ingredients.
- Pistacchiosa: A contemporary favorite featuring fior di latte and a creamy pistachio base, topped with mortadella, crunchy crushed pistachios, and indulgent burrata.
- The Carnivore: A protein-heavy masterpiece loaded with meatballs, pepperoni, Calabrian spicy n’duja, Spanish black pudding, and pancetta.
- Carbonara: A decadent translation of the classic pasta, utilizing fior di latte, pecorino romano sauce, pancetta, and a generous dusting of black pepper.
- Rustica: A comforting, carb-on-carb delight pairing sliced roast potatoes with pancetta, rosemary, and a blend of mozzarella and semi-soft cheeses.
Vegetarian and Innovative Alternatives
Beyond the meat-heavy classics, the menu accommodates diverse dietary preferences. The ‘Ortolana’ Veggie Patch provides a garden-fresh alternative packed with red onions, eggplant, bell peppers, olives, mushrooms, zucchini, and artichokes. For a lighter, zestier profile, the Italian Pride utilizes a vibrant pesto base complemented by red and yellow tomatoes and creamy burrata. Those looking for something unconventional might opt for Il Ladron, which features thinly shaved zucchini paired with savory mortadella.
Availability and Reservations
The Pizza alla Pala experience is a limited-time engagement available throughout the month of March at both the Soho and Star Street locations. Given the social nature of the dish and its visual appeal, it is expected to be a popular choice for dinner parties and casual weekend lunches.
The Pizza Project Locations:
- Central: G/F, 26 Peel Street, Soho | Tel: 2311 1815
- Wan Chai: G/F, 5 Star Street | Tel: 2577 7227
As Hong Kong’s dining scene continues to embrace customizable and shared-plate concepts, movements like These “triple-threat” pizzas reflect a broader trend toward experiential dining. By combining traditional Roman baking techniques with modern flexibility, The Pizza Project continues to solidify its reputation as a staple for accessible, high-quality Italian fare in the heart of the city.