Hong Kong’s beloved Japanese-inspired bakery is rolling out a trio of seasonal salt buns this summer while planting its first flag in Kowloon with a limited-time shop at MOKO mall.
Since bringing Japan’s viral white truffle salt bun to Hong Kong in late 2024, TruffleBAKERY has been on a steady expansion. This summer, the bakery debuts three new flavors — Cheese (June), Lemon (July), and Matcha (hot from Japan) — alongside a Mongkok pop-up opening mid-July at MOKO New Century Plaza. The move marks TruffleBAKERY’s first physical presence in Kowloon, giving fans on that side of the harbour a chance to taste the brand’s cult-favorite buns without crossing the tunnel.
New Flavors Arrive
The lineup kicks off in June with the Cheese Salt Bun, a savory twist that stuffs Parmesan into the dough and sprinkles extra Parmesan and black pepper over the coiled top. Early tasters describe it as intensely cheesy with a peppery kick — a rich upgrade from the original white truffle version.
July brings two more options. The Lemon Salt Bun offers a tangy, refreshing counterpoint to the cheese, with a sweet-and-sour profile that’s being launched exclusively in Hong Kong before any other market. Meanwhile, the Matcha Salt Bun, already a top seller across all Japanese TruffleBAKERY locations, makes its local debut. The matcha version balances earthy green tea bitterness with the signature buttery, flaky salt bun texture.
Pop-Up Expansion
TruffleBAKERY’s Mongkok pop-up will operate from July onward at MOKO’s MTR level (Shop M07A), running daily from 10 a.m. to 10 p.m. Customers can pre-order via WhatsApp at 6922 3058. The space will also stock the bakery’s expanding lineup beyond salt buns, including the IFC pop-up exclusive Edamame Basil Mascarpone Toast — a savory option that pairs soybeans with creamy cheese and fresh basil — plus a Cheese Danish for dairy lovers.
Beyond Salt Buns
For those with a sweeter tooth, the bakery introduces Lemon Cake and Carrot Cake, both described as light and moist — ideal as afternoon snacks or light desserts. The lemon cake mirrors the citrus notes of the new salt bun, while the carrot cake offers a spiced, nutty alternative.
“We wanted to bring the full Japanese bakery experience to Hong Kong, not just the iconic salt bun,” a spokesperson hinted in promotional materials. The new items are available at the existing Central IFC pop-up and will be sold at the upcoming Mongkok location.
What This Means for Local Foodies
With limited-time offerings and exclusive-first launches, TruffleBAKERY is doubling down on Hong Kong as a priority market. The brand’s rapid rollout — from a single white truffle bun in late 2024 to a multi-flavor lineup and two pop-ups in under a year — signals strong demand for Japanese-style artisan baking in the city.
Actionable Takeaways:
- Cheese Salt Bun available from June at Hong Kong pop-ups (Central IFC and, from July, Mongkok MOKO).
- Lemon and Matcha Salt Buns launch in July. Lemon is a Hong Kong exclusive.
- Mongkok pop-up opens mid-July at MOKO New Century Plaza, MTR Level, Shop M07A.
- Hours: 10 a.m. – 10 p.m. daily. WhatsApp orders: 6922 3058.
- Follow TruffleBAKERY HK on Instagram for real-time availability updates.
As summer heats up, TruffleBAKERY gives Hong Kong bread lovers another reason to line up — this time in Kowloon. Whether you’re a cheese fanatic, a matcha devotee, or simply curious about what Japan’s baking craze tastes like, these new buns are worth the trip.