Massive Korean Food Festival Launches with 10% Cashback Rewards for Shoppers
Hong Kong – Wellcome supermarket has answered the rising global craze for Korean cuisine with its latest “Korean Taste Unlocked” promotion, rolling out more than 280 Korean direct-import products across all store locations starting this week. The campaign, running from now through September 17, 2026, offers shoppers a unique opportunity to earn 20x yuu points—equivalent to a 10% rebate—when they spend HK$100 or more on select items from ten featured Korean brands.
The promotion arrives as Korean food culture continues to dominate global dining trends, from street food to home cooking. Wellcome’s selection spans frozen staples, trendy yogurts, instant noodles, beverages, snacks, and alcoholic drinks, catering to both seasoned K-food enthusiasts and curious newcomers.
How to Maximise Your Savings
Shoppers can make the most of this limited-time event by focusing on qualifying purchases. The 10 participating brands include household names such as CJ bibigo, Ottogi, Nongshim, and Chamisul, among others. Any combination of products from these brands totalling HK$100 or more will trigger the 20x yuu points reward, effectively giving back 10% of the spending value.
This structure encourages bulk buying and mix-and-match shopping, making it an ideal time to stock up on Korean pantry essentials or explore new flavours without compromising the household budget.
Exclusive New Arrivals: CJ bibigo and Greek Yogurt Stars
Among the most anticipated newcomers is CJ bibigo, a globally recognised Korean food brand whose name fuses the Korean word bibim (to mix) with the English phrase to go. Wellcome has secured exclusive rights to sell bibigo’s frozen block tofu (300g)—a product not widely available elsewhere in Hong Kong. The full CJ Food lineup also includes sliced cabbage kimchi in jar (300g), multi-purpose ssamjang (170g), and Korean-style barbecue sauce (280g), all designed for easy home cooking.
Equally exciting is the arrival of Greek Day, a yogurt brand that began at a small shop near Ewha Womans University in Seoul and has since become a household name. Wellcome is offering three flavours—Original, Yuzu, and Pistachio—at a promotional price of HK$29.9 each (regularly HK$39). These Greek-style yogurts are known for their thick, creamy texture and high protein content, appealing to health-conscious consumers.
For those with a playful palate, Viyott—a trendy Seoul-based yogurt brand—brings its signature mix-and-match cups to the shelves. The dual-compartment design keeps toppings crunchy until the moment of consumption. Flavours include Chocolate Ball Yogurt, Cookie Cream Yogurt, and Chocolate Ring Yogurt, each priced at HK$14.9 (regularly HK$22).
Snacks, Ice Cream, and Street-Food Favourites
The promotion also recreates the experience of Korean convenience store hauls. P-Bick, the private-label snack brand from Korea’s popular CU convenience store chain, makes its Hong Kong debut at Wellcome. Meanwhile, fans of Hershey’s can find new arrivals including Chocolate Chip Cookies and Chocolate Cream Cheese Pie, alongside CW Mochi Chocolate Cookies and Barley Mochi Cookies (all at HK$35, regularly HK$39).
Frozen treats are also well represented. Binggrae, Korea’s iconic ice cream maker, offers Blueberry Yogurt Ice Cream (HK$42.9, regularly HK$75), Soda Jjigae Ice (HK$10, regularly HK$28), and Red Bean Rice Cake Ice Cream Bars (HK$10, regularly HK$15). Newcomers should also watch for Cool & Cool Dubai Chocolate Mochi (HK$27.5, regularly HK$38) and Nongshim Croissant Snacks in chocolate and matcha flavours (HK$10, regularly HK$20).
Beverages and Alcoholic Drinks for Every Occasion
Korean drinking culture is deeply woven into its food scene, and Wellcome has curated a comprehensive selection. Chamisul soju returns with retro-edition bottles and fruit-flavoured variants including peach, lemon, and grape, alongside a Wellcome-exclusive melon soju (all at HK$15, regularly HK$20–HK$21). New beer options include ARK Strawberry Chocolate Stout (HK$22.9, with 15% off when buying three cans), SQUEEZE BREW Matcha Highball (HK$28), and PEACEMINUSONE Lemon Slice Highball (HK$25, regularly HK$35).
Non-alcoholic choices are equally robust. Lotte Plus offers health-oriented barley, corn silk, and oat teas (500ml, HK$10.9 each, regularly HK$15). Coffee lovers can turn to Ediya Special Gold Instant Coffee (HK$19.9, regularly HK$32) and Binggrae aCafela ready-to-drink Americano and latte (HK$12.9, regularly HK$18). For a sweeter note, Danongwon’s Taro Latte and Capri-Sun fruit juices in orange, apple, and jungle fruit flavours (200ml, HK$15 for two, regularly HK$12 each) round out the selection.
Instant Noodles: The Soul of Korean Comfort Food
No Korean food festival would be complete without noodles. Wellcome highlights that Korean instant noodles are best enjoyed boiled in a pot rather than simply microwaved, preserving the authentic texture and soulful experience. Featured items include Ottogi x Dongdaemun One Chicken Knife-Cut Noodles (HK$32) and Ottogi Tomato Flavour Pasta (HK$28), offering both traditional and contemporary takes on comfort eating.
Practical Details and Broader Implications
The promotion is available across all Wellcome locations in Hong Kong, though product availability may vary by store. Stock is limited and offered on a first-come, first-served basis. All terms and conditions apply as per the retailer’s official notice.
This initiative reflects a broader shift in Hong Kong’s grocery landscape, where supermarkets are increasingly investing in niche, trend-driven international offerings to differentiate themselves in a competitive market. By combining a curated product range with a compelling loyalty reward structure, Wellcome is positioning itself as a go-to destination for Korean food lovers—and potentially setting a template for future themed promotions.
For consumers, the message is clear: now is the time to stock up on Korean pantry staples, discover new flavours, and enjoy meaningful savings through the yuu rewards program. Whether you are planning a Korean-inspired dinner party, craving a nostalgic snack from a Seoul trip, or simply curious about the latest food trends, this promotion offers an accessible and rewarding entry point.
Promotion period: Now through September 17, 2026
Participating stores: All Wellcome locations (subject to stock availability)
Key tip: Combine purchases from the 10 featured brands for maximum yuu points reward