Italian chocolate and gelato brand Venchi has unveiled its worldwide “Taste Genius” initiative, a celebration of minimal ingredients and maximal flavour, anchored in Hong Kong by a limited-edition Lychee Mediterranean Lemon gelato. Available exclusively at local boutiques this summer, the new offering joins the return of the popular D24 durian flavour, while loyalty members can snag a free limited-edition gelato phone strap with the purchase of a gift voucher set from July 4 to 28.
A Philosophy of Pure Craft
Founded on the mantra “Few Ingredients. Each Perfect. Taste Genius,” Venchi has long championed a stripped-back approach, relying on premium raw materials and eschewing artificial colours or sweeteners. The new global campaign extends this ethos into creative territory, pairing Italian tradition with international influences to redesign contemporary taste aesthetics. Each Venchi store is being transformed into a sensory space where flavour and design converge, inviting customers to experience the brand’s dedication to artisanal purity.
Hong Kong’s Exclusive Summer Sensation
To combat the city’s sweltering heat, Venchi has introduced a limited-edition Lychee Mediterranean Lemon gelato. The flavour balances the juicy sweetness of premium lychee with the bright acidity of lemons from the Mediterranean coast, resulting in a light, refreshing fruit profile. The gelato’s silky texture and layered sweet-tart notes embody the “Taste Genius” principle: using few, exceptional ingredients to create an unforgettable taste experience.
Alongside this newcomer, the much-anticipated D24 durian gelato makes a seasonal comeback. Made with top-grade D24 durian, it delivers a rich, creamy mouthfeel and intense fruit aroma. For chocolate purists, the bestselling Chocoviar 75% Extra Dark Chocolate gelato remains a must-try, blending deep, bitter cocoa notes with Venchi’s signature caviar-like chocolate crumbles for a luxurious crunch.
Ambassadors of Excellence
Venchi enlisted two “extraordinary partners” to personify its commitment to craftsmanship: award-winning actress Michelle Wai and fencer-turned-singer Ryan Choi. Wai, known for her nuanced performances, believes that subtlety—a mere glance—can move audiences, much as Venchi’s gelato touches the soul through pure simplicity. Choi, whose sport demands split-second precision, sees parallels between relentless training and the brand’s uncompromising ingredient selection. Together, they underscore the dedication behind every scoop.
Member Perks and Pricing
From July 4 to 28, Venchi App members who purchase a gelato gift voucher set (10 vouchers for HK$650) will receive a free limited-edition gelato phone strap, available in strawberry or pistachio designs. Supplies are limited and offered on a first-come, first-served basis.
For those eager to sample, Venchi’s Hong Kong gelato menu includes:
- Mini (2 flavours): HK$65
- Solo (3 flavours): HK$75
- Share (4 flavours): HK$85
- Family 500g (3 flavours): HK$225
- Family 750g (4 flavours): HK$328
- Family 1000g (5 flavours): HK$410
A Broader Impact
Venchi’s “Taste Genius” initiative marks a strategic shift toward experiential retail and cross-cultural flavour exploration. By combining local exclusives with global ambassadors, the brand deepens its connection with Hong Kong’s discerning palate. As the campaign rolls out worldwide, consumers can expect more limited-edition creations that redefine what simple, high-quality gelato can be. For updates, visit Venchi’s official website or follow their Facebook and Instagram pages.