Coffee aficionados and merchandise collectors in Hong Kong and Macau can finally get their hands on the highly sought-after Starbucks Bearista Glass Coffee Cup, a product that has previously sparked major frenzies across the United States and South Korea. This viral collectible, known for its distinctive design and large capacity, officially launched across all Starbucks locations in the two regions beginning January 19, 2026.
The 20oz Bearista Glass Coffee Cup is distinguished by its clear glass body and, most notably, a charming silicone lid shaped like Starbucks’ signature Bearista bear mascot. The arrival of this viral item in the Greater China market is set to accelerate the robust demand for limited-edition, aesthetic drinkware that blends utility with social media appeal.
Design and Appeal: Why the Bearista Cup is a Must-Have
The core appeal of the Bearista Glass Coffee Cup lies in its blending of form and function, positioning it as an ideal accessory for the “desk aesthetic” trend popular among office workers and students.
Key specifications and features include:
- Design: A high-quality, transparent glass body allows for clear visibility of layered beverages like iced lattes and cold brews, enhancing its visual appeal for photography (or “打卡,” daak caat).
- Capacity: With a substantial 20oz (approximately 591ml) capacity, it is practical for large caffeine servings or everyday hydration.
- Silicone Bearista Lid: The standout feature is the three-dimensional, dust-proof silicone lid featuring the instantly recognizable Bearista face, transforming the tumbler from simple drinkware into a decorative, conversation-starting item.
The immense popularity previously observed in the US and Korean markets suggests that Hong Kong consumers should anticipate limited availability and be prepared to act quickly, as stocks are finite and replenishment schedules are typically uncertain for highly seasonal items.
Pricing and Availability Strategy
Starbucks confirmed that the Bearista Glass Coffee Cup is available exclusively through its physical store network across Hong Kong and Macau.
Product Details:
- Product: 20oz Bearista Glass Coffee Cup
- Price: HK$228 in Hong Kong / MOP238 in Macau
- Launch Date: Monday, January 19, 2026
- Distribution: All full-service Starbucks locations in Hong Kong and Macau
The launch coincides with Starbucks’ broader strategy to capitalize on local festive calendar events. Alongside the viral Bearista tumbler, the company is rolling out several other collections targeting the upcoming Lunar New Year season.
Seasonal Collections Fueling Consumer Excitement
Starbucks is leveraging the Bearista excitement while simultaneously offering several themed collections designed for the New Year, underscoring the brand’s ability to turn drinkware into sought-after collectibles.
Consumers can currently explore several specialized series alongside the Bearista cup:
- Lunar New Year Collections: Celebrating the upcoming Year of the Wooden Horse, two major series focus on auspicious themes:
- Happy Pony Farm: Features whimsical, pastel designs centered around cartoon ponies, available as tumblers, mugs, and cold cups.
- Zodiac Collection: Utilizes traditional red and gold palettes, incorporating festive symbols relevant to the lunar calendar, and is often bundled with New Year cash coupons.
- Jelly Collectors Duckies: A visually appealing line primarily in dreamy pink hues, offering nine new items that cater to those seeking a sweet, vibrant aesthetic, including charms and specialty cups.
- Lucky Cat Collection: This series focuses on the Maneki-neko (beckoning cat), symbolizing good fortune and prosperity, aiming at gifting and collectors seeking items with positive cultural significance.
Retail observers suggest that the simultaneous release of diverse, highly engaging collections like the Bearista cup and the New Year lineup allows Starbucks to capture a maximum share of the seasonal gift and impulse-buy market, ensuring steady foot traffic and social media engagement across its stores. Customers are encouraged to visit their local outlets immediately to secure the limited-stock Bearista Glass Coffee Cup before sell-out.