Hong Kong’s supermarket giant slashes prices on fortified soy milk—plus a free tea bonus for savvy shoppers.
If you’ve been looking for a budget-friendly way to boost your daily calcium and protein intake, your timing couldn’t be better. Starting 16 October, Wellcome Supermarket is rolling out a one-week promotion on Vitasoy CalciPlus beverages, offering two six-packs for just $52—that’s a mere $26 per pack. And for those who spend at least $50 on any CalciPlus product, a free six-pack of Vitasoy Unsweetened Tea (valued at $14) is thrown in, making this a prime opportunity to stock up on breakfast or afternoon-tea staples.
The Offer at a Glance
The promotion runs from 16 October to 22 October 2026 across Wellcome physical stores, as well as its online platforms including Wellcome eShop, Market Place Online, and yuu eShop. The deal covers three varieties of CalciPlus in 250ml six-packs:
- High-Calcium High-Protein Soy Milk – designed to support muscle repair and growth
- High-Calcium Plant Sterol Soy Milk – helps maintain cardiovascular health
- High-Calcium Almond Milk – a dairy-free alternative that’s equally calcium-rich
Key deal points:
- Price: $52 for two packs (average $26 per pack)
- Free gift: One six-pack of Vitasoy Unsweetened Tea (worth $14) when you spend $50 or more on CalciPlus products
- Duration: 16–22 October 2026, while stocks last
- Where: Wellcome stores, Wellcome Online, Market Place Online, and yuu eShop (some items may vary by location)
Why This Matters for Health-Conscious Consumers
The CalciPlus line has long been a go-to for Hong Kongers seeking convenient nutrition without the sugar overload typical of flavoured milk drinks. The high-calcium high-protein variant contains 15g of protein per 250ml serving, making it a solid post-workout recovery option. Meanwhile, the plant sterol formula has been clinically shown to lower LDL cholesterol when taken as part of a balanced diet—a feature that appeals to older shoppers and those managing heart health.
Dietitian Michelle Cheung noted in a recent interview that “fortified plant-based milks like these bridge a gap for people who avoid dairy but still need bioavailable calcium. The addition of plant sterols is an extra benefit, though consumers should still aim for whole-food sources of fibre and healthy fats.”
More Than Just Drinks: Complementary Household Deals
Wellcome isn’t stopping at beverages. The same promotional period also features discounts on VIRJOY LUXURY Ultra-Soft Four-Ply Toilet Paper, available at $87 for three rolls (about $29 per roll), with bonus gifts worth $60 including a pack of paper towels and DoDoME Strong Deodorizing Laundry Beads. This bundling strategy encourages shoppers to combine grocery, health, and home essentials in a single trip—convenient for busy families.
Important Fine Print
While the discounts are attractive, shoppers should note that quantities are limited and subject to availability. Not all stores carry every variant, and the free tea offer applies only while supplies last. The terms and conditions are set by Wellcome, and U Food (the source) advises confirming prices at your local outlet or on the official app before checkout.
What’s Next for Health Beverage Promotions?
This move by Wellcome signals a broader trend among Hong Kong supermarkets: using health-focused, high-protein drinks as loss leaders to drive foot traffic and basket size. Similar deals are expected from competitors like ParknShop and AEON in the coming months, particularly as consumers become more label-conscious. For now, if you’re looking to load up on affordable, nutrient-packed drinks—and snag a free tea to boot—this week’s window is worth marking on your calendar.
Pro tip: Combine the $50 spend threshold with the toilet paper deal to maximise value, and check the yuu app for any additional loyalty points or digital coupons before heading to the store.