Hong Kong’s Wellcome Supermarket is running a week-long promotion from November 6 to 12, 2026, where purchasing any box of Japanese eggs entitles customers to discounted add-ons, including Lee Kum Kee oyster sauce at half price and Golden Phoenix Thai rice at a reduced rate. This offer aims to provide value to shoppers while highlighting a selection of premium egg varieties.
Starting November 6, Wellcome introduces a special focus on Japanese eggs, featuring favorites like Momoko White Eggs, Shinkigen White Eggs, and Ainoshi Ruby Red Eggs. These eggs are known for their rich flavor and versatility, perfect for creating soft-boiled eggs, creamy scrambled eggs, or classic sunny-side-up dishes. The promotion caters to households that rely on eggs as a key ingredient and food enthusiasts seeking quality.
The core of the promotion lies in the exchange deals. By buying any box of eggs, customers can add a 350g bottle of Lee Kum Kee Premium Oyster Sauce for just $20, down from the standard $40. Alternatively, they can get a 3kg bag of Golden Phoenix Premium Thai Rice for $49, compared to the usual $63. These savings, particularly the 50% off on oyster sauce, offer substantial value for regular cooking needs.
Wellcome has emphasized that stocks are limited and the offer applies only in physical stores, not through online platforms like Wellcome or Market Place online shops. Some items may be exclusive to specific outlets, so shoppers should confirm availability locally. The promotion runs for just one week, ending November 12, and is subject to standard terms and conditions.
This deal reflects a broader trend in Hong Kong’s supermarket sector, where loyalty programs and time-sensitive offers drive customer engagement. For instance, the use of yuu points is excluded from this promotion, highlighting the store’s focus on direct in-store traffic. Eggs, as a staple, make this an attractive entry point for shoppers to explore other discounted items.
Such promotions encourage home cooking by making quality ingredients more accessible. Wellcome’s initiative may inspire similar offers from competitors, benefiting consumers in the long run. For now, readers are advised to act promptly—visit their local Wellcome store, check egg selection, and take advantage of the exchange options before stock runs out. Verifying terms in-store can prevent misunderstandings.
Key Offers at a Glance:
- Promotion Duration: November 6–12, 2026
- Eligible Purchase: Any box of eggs
- Exchange 1: Lee Kum Kee Premium Oyster Sauce (350g) for $20 (regular $40)
- Exchange 2: Golden Phoenix Premium Thai Rice (3kg) for $49 (regular $63)
- Egg Varieties: Momoko, Shinkigen, Ainoshi, and other Japanese brands
Conditions: The promotion is not available on online platforms; limited to in-store purchases. Stock varies by location and is subject to availability. All discounts are based on single-receipt net prices.