Hong Kong supermarket giant Wellcome is turning the pre-Halloween shopping season upside down with a one-day flash sale dubbed the “Hello ‘We’ Big Discount Day,” taking place this Saturday, October 10. The promotion offers a rare uncapped 12% discount on the entire grocery bill for shoppers who spend a minimum of just HK$168 in a single transaction. For those planning ahead, an additional HK$40 rebate is available when paying with an Octopus card, creating a powerful savings stack that savvy consumers won’t want to miss.
A Rare, Uncapped Discount
Unlike typical supermarket promotions that impose strict limits on savings, Wellcome has removed the ceiling entirely. Once customers hit the modest HK$168 spending threshold, the entire purchase receives a flat 12% discount—translating to paying only 88% of the listed price. The more you buy, the more you save, making this an ideal event for monthly stock-ups or Halloween party preparations.
Core deal breakdown:
- When: Saturday, October 10, 2026 only
- Spend: Minimum HK$168 per single receipt
- Discount: 12% off total bill (uncapped)
- How to claim: Shop in-store at any participating Wellcome location
Stacking the Octopus Bonus
To maximize value, shoppers should combine the store-wide discount with the ongoing Octopus payment promotion. Running from October 9 through November 1—valid exclusively on Fridays, Saturdays, and Sundays—customers who spend HK$500 or more using their Octopus card at checkout can enjoy an instant HK$40 deduction.
Pro-tip: Aim for a pre-discount basket value comfortably above HK$500 to ensure the rebate triggers after the 12% is applied. Worth noting, this offer is not available at self-checkout kiosks, so be sure to use a manned register.
Shopping List: What to Prioritize
Certain categories benefit more dramatically from the uncapped discount, and Wellcome has confirmed several standout deals for the day.
Halloween Party Essentials:
- Bulk candies, chocolates, and snacks see massive savings. Wine lovers can score an additional 15% off when purchasing six bottles of red or white wine (excluding original cases), making party hosting significantly cheaper.
High-Value Pantry Staples:
- Golden Phoenix Thai Jasmine Rice (10kg): Approximately HK$145.20 after discount (saving nearly HK$49 off the standard price of HK$194)
- New Century Eggs (10-pack, white or brown): Two boxes land at just HK$44 combined, averaging HK$22 per box
- Asahi Beer (4 x 500ml cans): Two packs cost roughly HK$70.40, with a bonus free pack of Tao Ti Soy Milk when you buy two
Personal Care Incentives:
Dove is running a compelling in-store gift promotion: purchase two 1kg body washes alongside two 580ml shampoos or conditioners, and receive a free gift pack valued at HK$168 (includes tissues, toilet paper, laundry detergent, noodles, and tea drinks).
Important Exclusions to Avoid Surprises
The 12% discount does not apply to baby formula, phone top-up cards, stored value services, gift vouchers, plastic bag fees, or delivery charges. Additionally, the offer cannot be combined with other coupons or tourist discounts. Participating stores include all standard Wellcome outlets but exclude 7-Eleven, Pawallywood, and external exhibition kiosks.
What This Means for Savvy Shoppers
In a competitive grocery landscape where every dollar counts, Wellcome’s “Hello ‘We’ Big Discount Day” stands out for its simplicity and depth. By removing the spending cap and allowing a meaningful 12% to apply across the entire basket—especially when stacked with the Octopus HK$40 rebate—the chain is giving Hong Kong families a clear incentive to plan their Halloween menus and pantry restocks ahead of schedule. With the holidays approaching, locking in these prices on non-perishables and party supplies offers tangible relief for household budgets.