HONG KONG – Savvy shoppers, take note. Wellcome Supermarket has unleashed a promotion that turns a mundane toothpaste purchase into a windfall of household essentials. From April 24 to 30, 2026, customers who buy four tubes of Colgate Sensitive Pro-Relief toothpaste (75ml or 110g) will walk away with a bundle of free gifts valued at a combined $425 HKD – including a mini rice cooker worth $299.
The offer, exclusive to Wellcome physical stores, has already sparked heated discussion on the popular Facebook group “Supermarket Offers Watch.” One member described it as “the ultimate example of the freebies outshining the main purchase.”
What You Get: The $425 Gift Bundle
For the price of four toothpaste tubes, shoppers receive:
- Mini rice cooker (retail value $299) – ideal for small households, single workers, or meal-preppers
- DoDoME 25-packet laundry beads (value $50)
- Tempo 3-ply toilet paper, 10 rolls (value $46)
- Calci-O unsweetened soy milk or oat soy milk, 6 × 250ml pack (value $30)
Altogether, the freebies surpass the cost of the toothpaste itself, making this one of Wellcome’s most aggressive loss-leader promotions in recent months.
Shopper Reactions: “Time to Load Up the Trolley”
Online comments reflect a mix of excitement and disbelief. “I was just going to buy toothpaste, but now I’m planning a full stock-up,” wrote one user. Another quipped, “The rice cooker alone makes it worth it – now I can cook lunch at the office.” The promotion is limited to one set of gifts per purchase while stocks last, so early birds are advised to bring a trolley.
Other Wellcome Deals This Week
Beyond the Colgate bonanza, Wellcome is running several concurrent offers valid through April 30:
- Lee Kum Kee oyster sauce twin pack (2 × 510g) – free bundle of rice vermicelli, cornflour, and baked beans (worth $38)
- Lion Head or Yue Zhuan peanut oil (3 × 900ml) – free 1kg jasmine rice, Milo drink, and tea bags (worth $50)
- Gao Yun black pork luncheon meat (4 cans) – free silver needle noodles, chicken broth, and spiced pork (worth $40)
The supermarket is also offering 10% off on all facial tissues and wet wipes when spending $50 or more, plus discounts on imported fruits, beef steaks, frozen fish, and ice cream.
How to Maximize Your Savings
For budget-conscious families, the Colgate promotion delivers exceptional value. The mini rice cooker alone typically retails for $299 – nearly seven times the price of a single toothpaste tube. By combining this deal with weekly purchases of staple items like oil and canned meat, shoppers can effectively stock their pantry at a fraction of regular cost.
Pro tip: Check your local Wellcome store early in the promotion period, as high-demand items like the rice cooker may run out quickly. The offer is valid in-store only – not available online.
The Bigger Picture: Supermarket Promotions Heat Up
Wellcome’s aggressive bundling reflects a broader trend among Hong Kong supermarkets vying for price-conscious consumers. Just last week, rival chain G8 offered 20% off storewide, while Mannings launched a Dove body wash promotion with gifts valued at $471. As living costs remain elevated, such deals provide tangible relief for households – and a clear incentive to plan shopping trips around limited-time offers.
Ready to cash in? Mark your calendar for April 24–30, grab four tubes of Colgate, and leave Wellcome with enough freebies to fill your kitchen cupboard.