Wellcome Supermarket has officially launched an exclusive “Golden Can Treasure Hunt” in partnership with Coca-Cola and the yuu rewards program. Running from October 30, 2026, to January 7, 2027, the campaign invites shoppers to discover one of 20 limited-edition golden cans hidden inside specially marked 18-packs of Coca-Cola or Coca-Cola Zero Sugar to instantly win a staggering 1 million yuu points.
How the Treasure Hunt Works
To participate, customers must purchase the newly released, Wellcome-exclusive 330ml 18-can packs of Coca-Cola or Coca-Cola Zero Sugar. The golden cans are randomly concealed inside these specific packages, transforming an ordinary grocery purchase into a high-stakes search.
Key details to know before you shop:
- Eligible products: Coca-Cola and Coca-Cola Zero Sugar 330ml 18-can packs, available exclusively at Wellcome
- Valid locations: Wellcome physical stores and the official Wellcome Online shop
- Excluded platforms: Market Place by Wellcome and yuu Online Shopping are not part of this promotion
- Availability: While stocks last; the packs are expected to be in high demand given the limited supply of golden cans
The Grand Prize: What 1 Million yuu Points Means
Each of the 20 golden cans found instantly awards the winner 1 million yuu points. To provide a clear picture of the value, 1 million yuu points translates to approximately HK$3,333 in spending power across the yuu network. This is enough to cover multiple grocery hauls, festive dining expenses, or a significant chunk of household shopping.
The rarity of the golden cans—only 20 hidden across the entire territory—adds to the excitement. “It is a genuine treasure hunt that turns a routine errand into an interactive family event,” shared a representative from Wellcome in their promotional announcement.
A Growing Trend in Experiential Retail
This campaign marks a notable collaboration among Hong Kong’s leading supermarket chain, a global beverage icon, and one of the region’s most popular loyalty programs. Rather than offering simple discounts, Wellcome, Coca-Cola, and yuu are creating a memorable experience designed to generate buzz both in-store and online.
The promotion reflects a broader trend in Hong Kong retail where gamification and limited-edition rewards drive customer engagement. By offering an experiential incentive instead of a standard price cut, the partners are tapping into the universal thrill of discovery. Families can gather around the pack, checking each can together, turning every pull into a moment of suspense.
Next Steps for Aspiring Winners
With only 20 golden cans in circulation nationwide, the competition is sure to be fierce. Shoppers eager to test their luck should head to their local Wellcome store or browse Wellcome Online promptly after the October 30 launch date.
As with all limited-time campaigns, customers are reminded to check the official terms and conditions on Wellcome’s website and social media channels for the most accurate and updated information. Given the finite stock, early action is strongly encouraged for anyone hoping to strike gold and take home the life-changing 1 million yuu points prize.