Hong Kong shoppers have a rare chance to save big this Halloween season, as Wellcome supermarkets roll out a one-day “Hello Well Discount Day” flash promotion on Saturday, October 10, 2026. The offer applies to all in-store purchases: spend a minimum of HK$168 on a single receipt and receive an unlimited 12% discount—a rare “no-cap” deal that rewards larger spenders. What’s more, customers who pay with Octopus can layer an extra HK$40 rebate on qualifying transactions from October 9 through November 1, making this a true “discount-on-discount” event.
How the Deal Works
The core offer is straightforward: on October 10 only, any shopper who spends HK$168 or more at any Wellcome outlet (excluding 7‑Eleven, Pawllywood, and external kiosks) automatically gets 12% off the entire bill. There is no upper limit—the more you buy, the more you save. This includes most groceries, household items, and party supplies, though some exclusions apply (see below).
The Octopus add‑on runs separately: from October 9 to November 1, on Fridays, Saturdays, and Sundays, paying with Octopus on a net spend of HK$500 or more gives an instant HK$40 discount. This stack neatly with the 88% flash sale if you shop on October 10 (a Saturday) and hit the HK$500 threshold after the 12% reduction. Note that the Octopus rebate does not apply at self‑checkout counters.
Smart Shopping Strategies for Maximum Savings
With Halloween parties in mind, the blog’s editors recommend focusing on two high‑value categories:
- Party essentials: Stock up on bulk candies, chocolates, and snacks that are already priced low. Brands like Kinder Bueno (117–129 g) drop to about HK$19.8 per piece after the 12% discount, while Nestlé Drumstick ice cream cones (4‑pack) work out to roughly HK$24.7 per box when bought in pairs.
- Staple groceries: Rice, cooking oil, toilet paper, and multi‑packs of drinks easily push a trolley past HK$168. For example, Golden Phoenix Thai Jasmine rice (10 kg) is discounted from HK$194 to about HK$145.2—significantly cheaper than even regular weekly specials.
Wellcome is also offering an extra 15% off all red and white wines (excluding full cases) when you buy six bottles. This makes an ideal time to stock up for Halloween entertaining.
Additional Value Buys and Free Gifts
Several products come with enhanced pricing when bought in multiples:
- New Century eggs (white or brown, 10‑pack): two boxes for HK$44 (HK$22 per box) after the 12% cut.
- Asahi beer (4×500 ml cans): two packs for HK$70.4 (about HK$8.8 per can), plus a free pack of Dawo soy milk.
- Rokeby Farms high‑protein milkshake (425 ml): two bottles for HK$40.5 (HK$20.3 each).
- Wanchai Ferry dumplings or dim sum (9‑piece): four packs for HK$44.9 (HK$11.3 per pack).
- Dove personal care promotion: buy two 1 kg body wash and two 580 ml shampoo/conditioner, and receive a free gift pack valued at HK$168 (including toilet paper, laundry balls, instant noodles, and tea drinks).
Important Exclusions to Know
To avoid surprises at the till, note that the 12% discount does not apply to:
- Infant formula and baby milk powder
- Phone prepaid cards, top‑up services, gift vouchers
- Plastic bag levy and delivery fees
- Transactions at 7‑Eleven, Pawllywood, or external promotional stands
Also, this offer cannot be combined with other promotions, coupons, or mainland visitor discount vouchers.
Why This Matters for Hong Kong Shoppers
With inflation nibbling at household budgets, a one‑day unlimited discount is a rare opportunity. For a family spending HK$500 on monthly groceries, the combined 12% storewide cut plus the Octopus HK$40 rebate yields around HK$100 in savings—effectively a 20% reduction. Halloween party planners, in particular, can lock in deep discounts on sweets, drinks, and finger foods.
Mark your calendar for Saturday, October 10. Arrive early to avoid queues, bring your Octopus card, and check the exclusion list. For more grocery hacks, read our guide to ParknShop’s parallel 12% off sale and this week’s best dining deals from PizzaExpress and Sushiro.