Hong Kong shoppers on a budget have a fresh reason to stock up this month as Wellcome Supermarket rolls out a seven-day promotional window from 18 to 24 September 2026, featuring deep discounts on beloved freezer staples and kitchen essentials.
The island-city’s grocery giant is slashing prices on Swiss ice cream favourite Movenpick and the ever-reliable Fukufo tofu line, offering families a chance to enjoy dessert and dinner ingredients without stretching their wallets. With the average price of a Movenpick family-size tub dipping to just $54, and Fukufo tofu selections starting at approximately $6.40 a piece, the limited-time event targets both impulse sweet-tooth purchases and planned weekly meal prep.
Movenpick Family Tub Promo
Shoppers with a penchant for premium frozen treats can now secure Movenpick’s 450-500ml family packs and sorbet varieties at two tubs for $108, effectively bringing down the per-unit cost to $54. That is a notable reprieve for regular buyers who typically see these Swiss-imported desserts carry heftier price tags. The offer spans multiple flavours, accommodating different palates—from classic vanilla bean to richer chocolate and fruit-forward sorbets.
“As a father of two, ice cream is a weekly request in our household,” says Karen Liu, a 34-year-old administrative officer from Quarry Bay. “This kind of discount lets me keep the freezer stocked without flinching every time my kids ask for a scoop after dinner.”
Fukufo Tofu Discounts
Beyond the dessert aisle, the promotion extends to Fukufo’s fresh tofu range, a versatile staple in Cantonese kitchens. The steamed or pan-fried tofu variant (350ml) is being offered at three packs for $19, or roughly $6.40 per pack. Its silky texture makes it ideal for gentle braises or a quick side dish with soy and scallions.
For those who prefer a firmer bite, the Fukufo firm tofu (340g) retails at three units for $23, averaging $7.70 each. Known for its robust soy flavour and structural integrity, this firmer option holds up well in hot pots, light broths, or even a crispy pan-sear. Such price points are welcome news for households that rely on tofu as a protein alternative throughout the week.
How to Access the Deals
The promotional window runs until 24 September 2026. Importantly, the discounts are not confined to physical Wellcome outlets. Shoppers can also take advantage of the same pricing through Wellcome’s online store, Market Place’s web portal, and the yuu Rewards shopping platform. This omnichannel approach gives busy professionals and stay-at-home parents the flexibility to order from their couches or on the go.
Fine Print and Limitations
The supermarket has underlined that stock is available on a first-come, first-served basis, and items are subject to availability with no rainchecks. Not all products are available at every branch, so customers are advised to confirm with store staff before making a dedicated trip. While the listed prices apply during the promotional dates, the retailer reserves the right to adjust offers, with final pricing governed by in-store or online point-of-sale systems.
Bridging Value and Convenience
This week-long campaign highlights an ongoing trend among Hong Kong supermarkets: blending everyday essentials with indulgence to capture a value-conscious yet aspirational consumer base. With the cost-of-living remaining a concern for many, promotions that offer premium brands like Movenpick at accessible levels provide a small but meaningful comfort.
For the savvy shopper, the strategy is straightforward: plan a main-meal menu around tofu for three nights, and keep a backup tub of premium ice cream for weekend treats. With the online channels contributing to the mix, securing these deals has never been more convenient.
Shoppers eager to maximise their savings should consider setting a reminder for the promotional cut-off date, as these deals are not expected to linger beyond next week.