Yata Department Store is set to captivate Hong Kong shoppers with its Japanese Autumn Festival Sale (日本秋祭 SALE), taking place from November 16 to 30, 2026, across all branches except Sai Sha GO PARK. The highlight is a fully immersive autumn festival experience at Sha Tin New Town Plaza, featuring over 380 direct-import Japanese products, live culinary demonstrations, and exclusive promotions.
A Curated Selection of Over 380 Japanese Products
The festival showcases an extensive range of items carefully selected from Japan. Categories include Hokkaido-limited specialties, winter hot pot ingredients such as Snow Ham pork and oysters, seasonal fresh produce, and trending foods from social media platforms. In addition to gourmet offerings, shoppers can explore lifestyle products like toothpaste, hair care sets, and household goods—all available at discounted prices.
Immersive Autumn Festival Experience at Sha Tin
The Sha Tin New Town Plaza venue will be transformed into an authentic Japanese autumn festival, complete with a giant red torii gate, artificial maple trees, and traditional food stalls. Attendees can watch Japanese artisans prepare food and drinks on-site, sample a variety of Japanese sweets, and taste premium sake. Notable participants include IMADEYA, a sake specialty retailer; KOHODO, famous for ginger ale and syrups; Toraku Kobe Pudding, recognized with international quality awards for 12 consecutive years; and Matsukura, which offers sweet potato pastries. Moreover, Access Nippon and Sanuki Honpo will host a Dried Noodle Competition for public voting.
Exclusive Promotions and Free Gifts
Shoppers can take advantage of multiple offers:
- Spend HKD 150 and collect four stamps to redeem a free Yata Kyoto Coin Purse valued at HKD 288 (while stocks last).
- Receive a free bottle of Morita Manno Japanese Soup Base with any purchase of HKD 150 or more.
- Upgrade any alcohol purchase with HKD 30 for a sake glass set worth HKD 238, or get a free limited-edition sake cloth from IMADEYA when buying four bottles.
Key Discounts and Featured Items
The event includes numerous deals on high-demand items:
- Japanese long yam at HKD 42.9 per piece.
- Hokkaido Snow Ham Pork hot pot or grill packs at HKD 75.9 each.
- Frozen Hokkaido oysters (12-pack) at HKD 79.9.
- Iida Shoyu soy sauce ramen gift boxes at HKD 48 each.
- GUM toothpaste in buy-one-get-one-free offers.
- LUX x KUROMI shampoo and conditioner sets at HKD 49.
These offers are subject to availability and are available while stocks last.
Beyond the Sale: Celebrating Japanese Culture
This event reflects Yata’s mission to bring global culture to local shoppers. By combining retail with experiential elements, it offers a taste of Japan’s autumnal traditions without the need for travel. For those interested, it is an opportunity to discover new products and enjoy seasonal festivities. Shoppers are encouraged to visit early to avoid disappointment, as many items are limited in quantity. For full terms, visit the Yata website or store information desks.