Hong Kong’s Mid-Autumn Festival gift-giving season is underway, and YATA (一田) has launched a bold promotion to help shoppers impress elders and relatives without draining their wallets. Dubbed the “YATA Mid-Autumn Festival Fair,” the campaign brings together nine time-honored dried seafood brands—including Koon Yin Cheong, Nam Pak Hong, On Kee, One Bun Koon, Ping Wo, Tin Lung, and AY—offering bundled gift sets at discounts of up to 61 percent off (a 39 percent discount on the original price). The promotion runs from August 31 to September 27, 2026, at select YATA locations, with an additional HK$50 discount for UnionPay mobile payments on qualifying purchases.
Three Must-Grab Heritage Brand Gift Sets
Shoppers looking for all-in-one luxury hampers will find three standout bundles, each curated with abalone, dried fish maw, shiitake mushrooms, and soups.
-
YATA x Koon Yin Cheong Braised Abalone Gift Set (39% off): Contains braised scallop abalone, abalone chicken shred bowl-wing soup, thick shiitake mushrooms, and a nourishing sweet soup. A value-packed choice for those seeking deep discounts.
-
YATA x Nam Pak Hong Australian Premium Abalone Gift Set: Features Australian abalone, premium shiitake mushrooms, cordyceps flowers, and nourishing herbal tea. Designed as a comprehensive, health-focused gift that conveys respect.
-
YATA x On Kee Abalone Gift Set: Includes glossy, premium abalone, scallop abalone, thick shiitake mushrooms, and a pair of Chinese sausages—classic Mid-Autumn staples with a modern twist.
For the AY “Five Blessings” Gift Set, originally priced at HK$580, the promotional price drops to HK$288. That set includes red-braised scallop abalone (4 pieces), red-braised mushroom abalone (4 pieces), AY imperial shrimp roe abalone noodles (300g), braised shiitake mushrooms (300g), and scallop abalone sauce (150g). Buyers also get free gifts: one box of AY light meal abalone (4 pieces, value HK$48) with a single purchase, and an additional box of AY braised oyster abalone (2 pieces, value HK$168) for two sets purchased.
Affordable Premium Gifts Under HK$100 and Beyond
For budget-conscious shoppers, YATA offers several high-value individual items starting at HK$99:
-
One Bun Koon Dried Fish Maw (60g, small box): Rich collagen for daily soups, ideal for beauty and wellness.
-
Ping Wo Selected Shiitake Mushrooms (300g gift box): Thick caps with rich aroma, perfect for braising.
-
Tin Long Braised Abalone (1 head, 80g/280g solid weight): Extra-large, tender abalone in savory sauce.
-
Kai Tai African Fish Maw (300g): Originally HK$980, now HK$688—comes with a free gift of braised abalone in sauce.
-
Nam Pak Hong Signature Gift Box (mushroom, sliced conch, fish maw): Reduced from HK$298 to HK$198.
Double Savings with UnionPay
Shoppers can stack savings by paying with UnionPay mobile Pay or QR code. A single transaction of HK$450 or more qualifies for 7 percent off, capped at HK$50 per transaction. For example, a HK$450 spend yields HK$31.50 off, while HK$714 secures the maximum HK$50 discount. Each card can enjoy the discount once per day, up to two times during the entire YATA Mid-Autumn Food Festival period. The offer is limited—first come, first served.
Store and Date Restrictions
The promotion applies to all YATA stores except Sai Sha GO PARK and Ishin YATA. Specific gift sets have location limits: the AY “Five Blessings” and the Nam Pak Hong Australian Abalone set are available only at Sha Tin, Tai Po, Kwun Tong, and Yuen Long stores. The Kai Tai African Fish Maw offer is limited to Sha Tin, Tai Po, and Yuen Long. The Nam Pak Hong Signature Gift Box is available in all stores except Mong Kok, Tuen Mun, and Sai Wan.
Broader Impact: Smart Gifting in a Cost-Conscious Season
As inflation and rising living costs squeeze household budgets, YATA’s Mid-Autumn Festival promotion reflects a growing trend among Hong Kong retailers: offering premium products at deep discounts to attract price-sensitive yet quality-conscious consumers. By bundling trusted heritage brands with extra payment incentives, the campaign not only helps shoppers maintain face without breaking the bank but also reinforces the cultural value of giving high-quality dried seafood during the festive season.
Next Steps for Readers
Shoppers are encouraged to plan ahead: check store locations, confirm stock availability, and arrive early to secure the best deals. For those aiming to maximize savings, pairing the UnionPay discount with a gift set purchase of around HK$714 yields the highest cashback. As with all limited promotions, terms and conditions apply, and quantities are limited. For full details, visit YATA’s official channels or consult store staff.