Hong Kong beverage brand 淳茶舍 partners with popular influencer Bed Gor for a unique 920-minute bus adventure, handing out free 920mL bottles while chasing the sunset across the city.
Hong Kong, October 2026 – In a playful blend of street culture and tea appreciation, 淳茶舍® has announced a one-of-a-kind campaign dubbed the “920 Bed Growth Journey,” inviting 25 lucky fans to join local internet personality Bed Gor (床哥) on a sunset bus ride through Hong Kong’s most scenic routes. The event, scheduled for Friday, October 23, 2026, promises not only free 920mL bottles of 淳茶舍 tea but also a memorable evening of urban exploration and community interaction.
The campaign marks the culmination of a larger initiative that began with the release of 淳茶舍’s new 920mL value-size bottle. As part of the finale, Bed Gor and his creative partner @jfft_justforfun will board a specially designated “淳茶號” bus, spending an impressive 920 minutes traversing the city. During this marathon journey, the duo will distribute 920 bottles of the newly sized tea to surprised residents along the route, while engaging followers with live challenges and interactive segments.
How to Join the Sunset Chase
Participation requires a bit of hustle before the deadline. Interested fans must complete three steps by October 19 at 11:59 PM:
- Follow @ATH.HongKong on Instagram and like the campaign’s related post
- Send a direct message containing a receipt for any purchase of 淳茶舍’s 920mL bottle
- Answer a creative question: “How does the 920mL bottle make you feel?”
According to campaign organizers, the most compelling answers will earn a coveted seat on the bus. The 25 selected winners will be notified with the exact pickup location in the Tsim Sha Tsui area, with check-in scheduled between 4:00 PM and 4:30 PM on the event day.
Key Rules and Reminders
While the campaign is designed to be inclusive, certain conditions apply. Each Instagram account is eligible for only one prize, and winners must be aged 18 or above. The organizers emphasize that participants should keep their purchase receipts handy, as verification will be required. 淳茶舍® also retains the right to make final decisions in the event of any disputes.
The “920 Bed Growth Journey” represents a creative marketing approach that taps into Hong Kong’s thriving influencer culture and the city’s iconic public transport system. By combining product sampling with an experiential event, 淳茶舍 aims to strengthen its connection with younger consumers who value authenticity and shared moments.
For those who miss the bus—literally—the campaign will be streamed live starting at 9:20 AM on the event day, allowing supporters to follow the journey virtually and track the team’s progress as they distribute free tea across the territory.
As Hong Kong’s beverage market grows increasingly competitive, such interactive campaigns are becoming essential tools for brands seeking to stand out. The partnership between 淳茶舍 and Bed Gor, known for his relatable and humorous content, signals a shift toward more engaging, community-focused promotional strategies that resonate beyond traditional advertising.
Residents and fans are encouraged to mark their calendars and tune in for what promises to be an entertaining blend of street-level generosity and urban scenery—all while celebrating the simple pleasure of a well-brewed cup of tea.