Hong Kong, August 2026 — As the Mid-Autumn Festival approaches and mooncake options multiply each year, finding a single gift that pleases every palate has become a challenge for many. This season, premium pastry brand 皇玥 (Imperial Patisserie) introduces its first-ever “Abundance Series” mooncake gift boxes, built around a novel three-in-one concept that combines mooncakes, baked pastries, and loose-leaf tea in a single package. The collection also debuts the brand’s debut vegan mooncakes, alongside an expanded low-sugar line and upgraded versions of its most popular lava fillings.
A New Approach to Mooncake Gifting
Traditional mooncake boxes typically focus on a single type of pastry, leaving families to compromise on preferences. The Abundance Series aims to solve that by offering tiered sets that cater to different tastes and budgets. The flagship “Full Moon Premium Gift Box” (HK$448, online HK$410) includes a double-yolk white lotus paste mooncake, two lava-style mooncakes (custard and red bean with aged tangerine peel), 16 assorted butterfly pastries, 10 butter cookies, and a box of Wuyi Mountain da hong pao tea. This combination allows grandparents to enjoy tea with their mooncakes while children snack on crunchy cookies and pastries.
Additional sets include the “Low-Sugar Pure Moon Gift Box” (HK$448, online HK$410) — the first to pair four low-sugar mooncakes with four low-sugar cookies and a jasmine green tea — and the “Select Moon Gift Box” (HK$408, online HK$380), which bundles classic lava mooncakes with the full line of signature pastries and da hong pao. An entry-level “Taste of Moon Gift Box” (HK$298, online HK$280) offers a lighter experience centered on the brand’s signature lava custard mooncake and two-tone butterfly pastries.
Upgraded Fan Favorites
Two popular varieties return with enhanced recipes. The “Soft-Core Pistachio Mooncake” (6 pieces, HK$388, online HK$360) now incorporates a pistachio lava paste for a richer, creamier texture, building on last year’s success with Iranian A‑grade pistachios. The “Extra-Strength Lava Musang King Durian Mooncake” (6 pieces, HK$378, online HK$350) has increased its durian pulp content, delivering an even more intense, lingering aroma that durian lovers have come to expect.
Both products utilize the brand’s room-temperature flow technology, developed by master pastry chef Yip Yonghua, which allows the lava interiors to remain silky without reheating.
Vegan and Low-Sugar Options Respond to Health Trends
Reflecting growing demand for plant-based diets, the Abundance Series introduces “Vegan Mini Double Delight Mooncakes” (HK$338, online HK$330), featuring red bean with aged tangerine peel and black sesame varieties. These are made with plant-based shortening, containing zero eggs and dairy, making them suitable for vegans, those with lactose intolerance, and health-conscious consumers.
For those watching sugar intake, the low-sugar line adheres to a strict standard of ≤5g sugar per 100g. Offerings include low-sugar custard mooncakes, low-sugar lava custard mooncakes, and low-sugar double-yolk white lotus paste mooncakes — all designed to provide indulgence with reduced guilt.
Promotions and Availability
From now until further notice, customers purchasing any four mooncake products at 皇玥 or 明玥 (Ming Patisserie) physical stores will receive the lowest-priced box for free. Online shoppers who buy four boxes via the official website will be gifted a designated “Taste of Moon Gift Box” (15 pieces, value HK$298). All products are available at reduced early-bird prices on the brand’s website and throughout its retail locations.
The introduction of the Abundance Series marks a broader shift in the mooncake market toward multi-sensory gifting experiences that combine traditional flavors with modern dietary preferences. As plant-based eating and sugar awareness continue to gain traction, 皇玥’s latest offerings position it as a forward-thinking player in a festival that remains deeply rooted in Hong Kong’s cultural identity.
For those still searching for the ideal mooncake gift this year, the Abundance Series provides a practical, palate-pleasing solution — and with the buy-one-get-one-free promotion still running, it may be the most cost-effective choice yet.